Competitive email intelligence · DTC & ecommerce
See exactly how your competitors use email — from the inbox, not guesswork.
Kujola subscribes to brands' marketing emails, extracts a deep taxonomy from every send with AI, and benchmarks your program against the set — offers, voice, cadence, creative, deliverability and lifecycle. Observable signal only. No verdicts.
What Kujola reads from every email
Offers & depth
Every promo, mechanic and discount depth — benchmarked against the set.
Voice & tone
How each brand actually writes — warmth, formality, reader-focus, scored.
Send timing & cadence
When the inbox fills, who is ramping, and where the quiet weeks are.
Creative & design
Formats, imagery, accessibility and rendering craft, read from the HTML.
Deliverability
SPF / DKIM / DMARC, one-click unsubscribe and sending-domain posture.
Lifecycle & positioning
Welcome flows, messaging territory and competitive overlap.
Browse the library
Real marketing emails, organised the way marketers think — by brand, message theme, promotion type and seasonal moment. Every page is benchmarked across the set.
Email examples →
The latest teardowns, newest first.
Brands →
Every tracked brand, email by email.
Message themes →
Launches, promos, education, restocks…
Offer types →
% off, GWP, BOGO, bundles — and how deep.
Calendar moments →
Black Friday, holiday and seasonal campaigns.
Insights →
Data-driven reads on what the set is doing.