Kujola/Offer types
How DTC and ecommerce brands actually discount, by promotion type
Kujola reads the offer out of every send — the mechanic, the depth, the urgency, the promo phase — and benchmarks it against the set. Pick a promotion type to see real examples and how deep the discounting really goes.
% off offers
2,892A percentage off the price — the most common kind.
Gift with purchase offers
528A free gift, sample, or mini sizes when you buy.
Free shipping offers
252Free or upgraded shipping, often once you spend enough.
$ off offers
174A flat dollar amount off the price.
Bundle / set offers
134Sets and kits priced below buying each item alone.
Spend threshold offers
91Spend a set amount to earn a reward or perk.
BOGO offers
80Buy one get one, or other multi-buy deals.
Loyalty points offers
69Bonus rewards points (e.g. "earn 2× points") instead of money off.
Kujola
How deep does the set go — and where do your offers sit?
Kujola benchmarks discount depth, cadence and urgency across competitors, and shows you where your promotions land.