TO
The Ordinary
Every The Ordinary send Kujola has captured from the inbox, each parsed into a deep taxonomy and benchmarked against the tracked set. Open any email for the full field-by-field breakdown.
2 emails
Across the set
The Ordinary sends captured
2
1 brands
Carry an offer
0%
share of sends with a promo
Voice warmth
0.55
0 = clinical · 1 = warm
Busiest send day
Monday
when the set sends most
Observed window
Jun 19 – Jun 29
Most active
The Ordinary
2 sends
Aggregated across every captured send in this set. Observable signal, extracted from the mail itself — not modelled or ranked.
Kujola
Track The Ordinary — and benchmark against your own program
Kujola captures competitor sends continuously and scores yours alongside them. Offers, voice, cadence, creative, deliverability.