How 111SKIN built this send — a clinical results email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 21.3% when it discounts).
Voice warmth 0.53 for 111SKIN vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
Award-Winning Formulas Loved Around The World
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SERUM”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Award-winning formulas — Harper's Bazaar Best Repair Serum 2023, New Beauty Best Firming Sheet Mask 2023, Harper's Bazaar Best Face Patches 2024”ranking · substantiated
“Trusted and celebrated globally for visible results from transformative formulas”efficacy · unsubstantiated
“Celebrities can't live without our clinically-inspired skincare solutions”social proof · unsubstantiated
“5-star customer reviews across featured products”social proof · substantiated
Products featured
Repair Serum NAC Y2™bestseller
Black Diamond Lifting And Firming Face Maskbestseller
Eye Lift Gel NAC Y2™bestseller
Wrinkle Erasing Retinol Patchesbestseller
Kujola
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