kujolaEnter app

111SKIN/Gift With Purchase/email teardown

Just launched: The Summer Refresh & Radiate Trio

How 111SKIN built this send — a gift with purchase email shipped as product hero on Thursday at 10am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: 111SKINcampaignPreheader: “Worth over £70. Open to discover what's inside your complimentary gift. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.55
Sent
Thu · 10am
Format
Product hero
How this send compares
  • When 111SKIN does discount it averages 21.3% off — 1.2 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.53 for 111SKIN vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Skin
Hero headline
The Summer Refresh & Radiate Trio
Emotional appeal
exclusivity
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$200
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 10.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“CLAIM NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
10am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Instantly revitalizes tired, dull skin”efficacy · unsubstantiated
  • “Infused with gold and potent brightening actives”ingredient · unsubstantiated
  • “Add instant luminosity for a brighter-looking eye area”efficacy · unsubstantiated
  • “Celebrity favourites for that bright eyed, flawless finish”social proof · unsubstantiated
  • “Award-winning eye gel targets the delicate eye area to help lift, smooth and refresh tired eyes”ranking · unsubstantiated
Products featured
  • Rose Gold Brightening Facial Maskbestseller
  • Rose Gold Illuminating Eye Maskbestseller
  • Eye Lift Gel NAC Y²™ 3mlbestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.