How 111SKIN built this send — a new launch email shipped as product hero on Tuesday at 11am, carrying a $85 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When 111SKIN does discount it averages 21.3% off — 1.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.53 for 111SKIN vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Clinically Proven & Made to Travel
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$85 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$300
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to hydrate, protect and support skin wherever summer takes you.”efficacy · substantiated
“93% agree skin is left soothed and calm”social proof · substantiated
“Powered by NAC Y²™ and Multiple Molecular Weight Hyaluronic Acid, helps strengthen the skin barrier, deliver lasting hydration and improve the appearance of fine lines.”ingredient · substantiated
“Helps defend against UVA, UVB, blue light and visible light while helping protect against the visible effects of environmental stressors and photodamage.”efficacy · unsubstantiated
Products featured
Day Cream NAC Y²™ 15mlnew
Repair Sunscreen SPF50+ 15mlnew
Eye Lift Gel NAC Y²™
Repair Serum NAC Y²™
Y Theorem Bio Cellulose Facial Mask
Kujola
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