How 111SKIN built this send — a clinical innovation email shipped as editorial / long-form on Friday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: 111SKINflowPreheader: “Unlock 15% savings on your first purchase – explore what sets us apart and elevate your skin to its best ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.45
Sent
Fri · 7am
Format
Editorial / long-form
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 21.3% when it discounts).
Voice warmth 0.53 for 111SKIN vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Innovation
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Born Out Of Innovation
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The Reparative Collection”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“A Proprietary Complex Like No Other — NAC Y2™ is 111SKIN's proprietary reparative complex”ingredient · unsubstantiated
“Inspired by the reparative properties of NAC, the formula accelerates skin repair while respecting skin sensitivity”efficacy · unsubstantiated
“Trusted by industry leaders — Forbes, Grazia, ELLE”social proof · substantiated
“Forbes: '111SKIN is loved by everyone from the beauty insiders to the celebs'”social proof · substantiated
“ELLE: 'Their line is one of the most luxurious, gentle, and effective on the market'”social proof · substantiated
“Grazia: 'With a surgeon at its helm and formulas rooted in science, 111SKIN was destined to succeed'”social proof · substantiated
“5-star customer review: 'Drastically changed my skin' — redness, pores, fine lines smoother after daily use”social proof · unsubstantiated
“5-star customer review: 'Moisturizing & effective eye gel' — helped dissipate fine lines & dark circles”social proof · unsubstantiated
Products featured
Repair Serum NAC Y2™hero
Eye Lift Gel NAC Y2™
Day Cream NAC Y2™
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