How 111SKIN built this send — a routine education email shipped as mixed / modular on Monday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 21.3% when it discounts).
Voice warmth 0.53 for 111SKIN vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Skincare Is a Journey | We Won't Let You Go It Alone
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“START THE QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Eye Lift Gel NAC Y2 targets delicate skin around the eye to de-puff & brighten, lifting and locking skin in place for a younger-looking appearance.”efficacy · unsubstantiated
“Contour Firming Mask harnesses the power of fine diamond particles to reveal new skin and deliver potent lifting, firming, and toning ingredients deep into the skin.”ingredient · unsubstantiated
“Black Diamond Retinol Oil: science-backed blend of Retinol, Granactive Retinoid, and eight soothing natural oils delivers improved skin texture, even skin tone, and brightened skin while reducing the appearance of age spots.”efficacy · unsubstantiated
“Anti Blemish Booster powered by a potent blend of active ingredients to target and prevent blemishes, inflammation, and post-blemish pigmentation while regulating sebum production.”efficacy · unsubstantiated
Products featured
Space Defence Bright Eye Lift Gel (Eye Lift Gel NAC Y2)hero
Contour Firming Mask
Celestial Black Diamond Retinol Oil
Anti Blemish Booster
Kujola
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