How 111SKIN built this send — a clinical results email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: 111SKINflowPreheader: “Enjoy 15% savings on your first order and transform your skin with clinically-inspired formulas ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.55
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 21.3% when it discounts).
Voice warmth 0.53 for 111SKIN vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Doctor Driven Brand Heritage
Hero headline
Experience Transformative Results
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.78
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
“Surgically-precise non-invasive treatments perfectly formulated to target all your skin concerns”efficacy · unsubstantiated
“Founded by world-renowned Plastic and Reconstructive Surgeon Dr Yannis Alexandrides with over 30 years of medical experience”ingredient · substantiated
“Formulas backed by breakthrough skin science to optimise skin health and deliver visible, targeted results”efficacy · unsubstantiated
Products featured
Celestial Black Diamond Eye Mask$85bestseller
Dr Yannis Alexandrides Repair Serum NAC Y²hero
Kujola
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