kujolaEnter app

23Beauty Paris/Clean Ingredients/email teardown

5€ offert et votre guide gratuit !

How 23Beauty Paris built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 1pm, carrying a $5 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: 23Beauty ParisflowPreheader: “Bienvenue chez 23Beauty Paris 💕 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$5 off
Voice warmth
0.85
Sent
Tue · 1pm
Format
Mixed / modular
How this send compares
  • Voice warmth 0.85 for 23Beauty Paris vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Launch Welcome Offer
Hero headline
Bienvenue dans l'univers 23Beauty Paris — 5€ offerts avec le code [redacted]
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$5 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“J'EN PROFITE MAINTENANT”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
None
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
1pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “100% vegan. Labellisé PETA. Testé dermatologiquement.”ingredient · substantiated
  • “Fabriqué en France — conçue et produite dans nos ateliers français.”ingredient · substantiated
  • “Emballage Verre et PEFC. Pour chaque commande, nous plantons un arbre avec Ecotree.”sustainability · substantiated
  • “Plus de 200 000 clientes”social proof · unsubstantiated
  • “Soin Culte chez Blissim”ranking · unsubstantiated
  • “Des actifs d'origine naturelle, sans compromis sur la performance.”efficacy · unsubstantiated
Products featured
  • Vernis à ongles veganhero
  • Huile Cuticulesbestseller
  • Crème Pro-Age Mains Cou Décolleté
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.