How about-face built this send โ a social proof email shipped as product hero on Saturday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 27.3% when it discounts).
Voice warmth 0.61 for about-face vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
FLAWLESS, FLIRTY FINISH
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โSoft-focus coverage for center-stage skin.โefficacy ยท unsubstantiated
โLove this powder! It blurs and sets makeup so nicely. โ Celeste M.โsocial proof ยท substantiated
โBest blush I've ever owned. It blends so well and is silky soft. โ Marley W.โsocial proof ยท substantiated
โSurprised by how much I like this foundation ... it blends into the skin really well and lasts through humidity and sweat. โ Kelly M.โsocial proof ยท substantiated
Products featured
Curtain Call Loose Powderbestseller
Blush Rush Liquid Blushbestseller
The Performer Foundationbestseller
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.