How about-face built this send — a new launch email shipped as mixed / modular on Wednesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 27.3% when it discounts).
Voice warmth 0.61 for about-face vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
READY TO SERVE FACE?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP FACE ESSENTIALS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Silky, cream blush with buildable color + a soft-matte finish.”efficacy · unsubstantiated
“Super-saturated liquid blush with maximum color payoff + endurance.”efficacy · unsubstantiated
“Luminous, lightweight liquid highlighter with an otherworldly glow.”efficacy · unsubstantiated
“Full coverage — engineered for chaos.”efficacy · unsubstantiated
Products featured
Cheek Freak Blush Balm$18
Blush Rush$18
Light Lock Highlight Fluid$21
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.