How Active Skin Repair built this send — a clean ingredients email shipped as editorial / long-form on Thursday at 2pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for Active Skin Repair vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Natural and Non-Toxic
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
trk.send.activeskinrepair.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
2pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Natural & non-toxic — uses ingredients that replicate the same molecule white blood cells produce in response to injury”ingredient · unsubstantiated
“Multi-functional — works for multiple conditions including cuts, scrapes, burns, and diaper rash”efficacy · unsubstantiated
“No sting — can be used safely without any sting or damage to healthy tissues, including around eyes, ears, mouth”efficacy · unsubstantiated
“No toxic chemicals, synthetic antibiotics or petroleum”ingredient · unsubstantiated
Products featured
Active Skin Repairhero
Kujola
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