How Active Skin Repair built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for Active Skin Repair vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Time to Get Active — Here's 15% Off to Get Started
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Activate Code & Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
trk.send.activeskinrepair.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“non-toxic skin health solutions”ingredient · unsubstantiated
“active ingredients including hypochlorous and hyaluronic acid are naturally occurring, medical-grade molecules”ingredient · unsubstantiated
“over 1,000,000+ customers and clinicians choose us”social proof · unsubstantiated
“1% of all sales donated to grassroots environmental initiatives”sustainability · substantiated
Products featured
Active Skin Repair Kids Sprayhero
Kujola
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