Our Story β and a Little Thank-You Gift Inside π
How A'del Natural Cosmetics built this send β a brand story email shipped as editorial / long-form on Thursday at 8am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: A'del Natural CosmeticsflowPreheader: βLearn how Aβdel began and enjoy 20% off your first order as part of our clean beauty family. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
Offer
20% off
Voice warmth
0.90
Sent
Thu Β· 8am
Format
Editorial / long-form
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.84 for A'del Natural Cosmetics vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Story
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Thanks For Joining The A'del Family
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βToxin Free β all naturals onlyβingredient Β· unsubstantiated
βMade In USA β family-ownedβingredient Β· unsubstantiated
βProducts are as pure as they are beautiful β confident in every ingredientβingredient Β· unsubstantiated
Products featured
Lip Products
Eye Products
Face Products
Skin Care
Kujola
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