How Advanced Mineral Makeup built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 12pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.75 for Advanced Mineral Makeup vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Your New All-Natural — Better Makeup. Better Skin.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SAVE 15% OFF WITH [redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
12pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Natural, clean, mineral-based makeup that leaves your skin healthy and rejuvenated”ingredient · unsubstantiated
“Award-Winning Makeup — camera-ready looks that last all day with proven, premium makeup”ranking · unsubstantiated
“Premium Ingredients — what you put on your body is as nourishing as what you put in it”ingredient · unsubstantiated
“Liquid Mineral Foundation with antioxidants, vitamins A and E, rosemary and aloe; anti-inflammatory and anti-microbial benefits”efficacy · unsubstantiated
“100% pigments camouflage imperfections; water resistant, smudge-proof, will not clog pores”efficacy · unsubstantiated
Products featured
Pressed Mineral Foundation Powder
Liquid Mineral Foundation
Pressed Mineral Perfecting Concealer
Kujola
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