How Akro Fragrances built this send — a brand story email shipped as product hero on Tuesday at 8am, carrying a $20 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Akro Fragrances does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.54 for Akro Fragrances vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Brand Story
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discovery Kit
Hero headline
Which addiction will you wear?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$20 off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“EXPLORE THE ADDICTIONS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Created in Grasse by Master Perfumer Olivier Cresp”ingredient · substantiated
Products featured
Akro Awake Eau de Parfum
Akro Bake Eau de Parfum
Akro Dark Eau de Parfum
Akro Breathe Eau de Parfum
Akro Crush Extrait de Parfum
Akro Discovery Kithero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.