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All Good/Discount Led/email teardown

30% off ends today. Tomorrow it drops.

How All Good built this send — a discount led email shipped as product hero on Tuesday at 3pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: All GoodcampaignPreheader: “Your subscriber discount ends tonight. 25% for everyone starts tomorrow. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.55
Sent
Tue · 3pm
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.71 for All Good vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Countdown / urgency
Secondary theme
Subscriber Exclusive
Hero headline
LAST DAY 30% OFF
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Live countdown
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP BEFORE IT DROPS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Organic skincare made from only the good stuff”ingredient · unsubstantiated
  • “Reef Friendly”ingredient · substantiated
  • “1% for the Planet”sustainability · substantiated
  • “Leaping Bunny (cruelty-free)”ingredient · substantiated
  • “Women Owned”ingredient · substantiated
  • “Certified B Corporation”ingredient · substantiated
  • “Plastic-free packaging”sustainability · substantiated
Products featured
  • SPF30 Sport Mineral Sunscreen Sprayhero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.