kujolaEnter app

All Good/Ingredient Transparency/email teardown

Every ingredient, explained. The All Good List

How All Good built this send — a ingredient transparency email shipped as editorial / long-form on Tuesday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: All GoodcampaignPreheader: “Your clean beauty cheat sheet: every ingredient, explained. 20 years in the making. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.75
Sent
Tue · 3pm
Format
Editorial / long-form
How this send compares
  • When All Good does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.71 for All Good vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Ingredient Transparency
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Clean Ingredients
Hero headline
THE ALL GOOD LIST — 20 Years of Transparency, Every Ingredient, Explained
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“EXPLORE THE ALL GOOD LIST”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “20 years of transparency — every ingredient explained”ingredient · unsubstantiated
  • “Organic skincare made from only the good stuff”ingredient · unsubstantiated
  • “Plastic-free packaging”sustainability · substantiated
  • “1% for the Planet member”sustainability · substantiated
  • “Reef Friendly”sustainability · substantiated
  • “Women Owned”ingredient · substantiated
  • “Certified B Corporation”sustainability · substantiated
  • “Leaping Bunny (cruelty-free) certified”ingredient · substantiated
Products featured
  • The All Good List (ingredient guide)new
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.