How All Good built this send — a discount led email shipped as product hero on Saturday at 3pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: All GoodcampaignPreheader: “Time outside, people you care about, ingredients you can trust. 25% off through Sunday. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.82
Sent
Sat · 3pm
Format
Product hero
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.71 for All Good vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
Happy Fourth from All Good
Emotional appeal
belonging
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SUN CARE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“ingredients you can trust”ingredient · unsubstantiated
“All Good crafts organic skincare made from only the good stuff”ingredient · unsubstantiated
“Reef Friendly”sustainability · substantiated
“1% for the Planet”sustainability · substantiated
“Certified B Corporation”sustainability · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.