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All Good/Summer Sale Tease/email teardown

Something good is coming this Saturday

How All Good built this send — a summer sale tease email shipped as product hero on Thursday at 9pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: All GoodcampaignPreheader: “Our biggest summer sale drops June 28. Subscribers get in first. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.80
Sent
Thu · 9pm
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.71 for All Good vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Summer Sale Tease
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Subscriber Exclusivity
Hero headline
Something Good IS COMING — Our biggest summer sale drops June 28. Want first dibs?
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jun 28, 2001
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“I'M IN”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Nature brings a lot to the table. All Good crafts organic skincare made from only the good stuff.”ingredient · unsubstantiated
  • “Plastic-free packaging”sustainability · unsubstantiated
  • “1% for the Planet”sustainability · substantiated
  • “Reef Friendly”ingredient · unsubstantiated
  • “Women Owned”social proof · substantiated
  • “Certified B Corporation”social proof · substantiated
Products featured
  • Mineral Sunscreen Sunstick SPF 30hero
  • Mineral Sport Sunscreen Sunstick SPF 30
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.