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All Good/Discount Led/email teardown

This won't happen again until Labor Day

How All Good built this send — a discount led email shipped as countdown / urgency on Sunday at 5pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: All GoodcampaignPreheader: “No code needed. 25% off sitewide through Sunday night. Next sale: Labor Day. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
25% off
Voice warmth
0.60
Sent
Sun · 5pm
Format
Countdown / urgency
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.71 for All Good vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Countdown / urgency
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
LAST CHANCE – Sale Ends Tomorrow Night, 25% OFF Everything
Emotional appeal
fear of missing out
Calendar moment
Independence Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Live countdown
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP BEFORE IT ENDS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Reef Friendly”ingredient · unsubstantiated
  • “Organic skincare made from only the good stuff”ingredient · unsubstantiated
  • “Plastic-free packaging”sustainability · unsubstantiated
  • “1% for the Planet”sustainability · substantiated
  • “Certified B Corporation”ranking · substantiated
  • “Women Owned”ingredient · substantiated
Products featured
  • Mineral Sport Sunscreen SPF 30hero
  • Kid's Mineral Sunscreen Butter Stick SPF 50
  • Original Lip Balm SPF 15
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.