How All Good built this send — a sustainability & clean ingredients email shipped as editorial / long-form on Tuesday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: All GoodflowPreheader: “You just joined a community that believes body care should be good for you and the earth. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.85
Sent
Tue · 7am
Format
Editorial / long-form
How this send compares
When All Good does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.71 for All Good vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Sustainability & Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Community Belonging
Hero headline
Welcome to All Good
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.