How ALODERMA Natural Skin Care built this send — a discount led email shipped as product hero on Sunday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.65 for ALODERMA Natural Skin Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Cool Your Skin This Summer
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$35
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL SALE ITEMS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“ALODERMA Aloe Vera is certified organic by ECOCERT”ingredient · substantiated
“Produced at the Source 12 Hours from Harvest to Finished Products”efficacy · unsubstantiated
“Only the fresh leaves of three-year-old Aloe plants with the measured level of polysaccharides exceeding 800 PPM are used in ALODERMA products”ingredient · unsubstantiated
“ALODERMA owns and operates our organic farms and factories”sustainability · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.