How Alpha-H built this send — a discount led email shipped as mixed / modular on Tuesday at 9pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.63 for Alpha-H vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Birthday Sale ends tonight, 30% off sitewide
Emotional appeal
fear of missing out
Calendar moment
Brand Birthday
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jun 24, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Acid packed, science-backed skincare from Australia”efficacy · unsubstantiated
“Multi-Peptide Revitalise Serum with Acetyl Hexapeptide-8 + Oligopeptide-1”ingredient · substantiated
“Firming Collagen Repair Cream with Collagen Amino Acids”ingredient · substantiated
“Liquid Gold Exfoliating Treatment with 5% Glycolic Acid”ingredient · substantiated
“Firming Peptide Body Oil with Hexapeptide-8”ingredient · substantiated
Products featured
Firming Collagen Repair Cream
Multi-Peptide Revitalise Serumnew
Firming Peptide Body Oil
High Tide Water Cream
Melting Moment Cleansing Balm
Liquid Gold
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.