How Alpha-H built this send — a bundle discount email shipped as product hero on Friday at 7am, carrying a 20% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.63 for Alpha-H vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Discount
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Discover our age-defying icons
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE ICONS KIT”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Acid packed, science-backed skincare from Australia”ingredient · unsubstantiated
“Liquid Gold: 5% Glycolic Acid, low pH formula accelerates skin renewal and reveals fresh, radiant skin”efficacy · unsubstantiated
“Vitamin C Serum targets dullness and pigmentation with a gentle yet powerful brightening treatment”efficacy · unsubstantiated
“Firming Collagen Repair Cream locks in moisture and supports skin's barrier for firmer, plumper skin”efficacy · unsubstantiated
“Four bestsellers in one AM + PM routine”ranking · unsubstantiated
Products featured
The Icons Kit$257hero
Melting Moment Cleansing Balmbestseller
Liquid Gold Exfoliating Treatmentbestseller
Vitamin C Serumbestseller
Firming Collagen Repair Creambestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.