How Alpha-H built this send — a clinical results email shipped as mixed / modular on Tuesday at 7am, carrying a $20 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Alpha-H does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.63 for Alpha-H vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Welcome to Alpha-H. Your secret to naturally fresh, glowing skin.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$20 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$80
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“REDEEM NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“93% saw an improvement in skin elasticity (based on an 8-week independent clinical trial)”efficacy · substantiated
“96% agree skin looks nourished and plumped after one application (from a consumer perception trial of 24 participants)”efficacy · substantiated
“85% agree body skin appeared noticeably firmer after 4 weeks (based on a 4-week consumer perception trial of 20 participants)”efficacy · substantiated
“Global experts in exfoliating acids delivering high-performance skincare for over 30 years”ingredient · unsubstantiated
Products featured
Liquid Gold Exfoliating Treatment with Glycolic Acidbestseller
Firming Collagen Repair Creambestseller
Retinol Reboot Body Treatmentbestseller
Kujola
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