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ALT. Fragrances/Discount Led/email teardown

4th of July Sale: 20% OFF Every Single Fragrance

How ALT. Fragrances built this send — a discount led email shipped as product hero on Friday at 3pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: ALT. FragrancescampaignPreheader: “Get your holiday weekend started with 20% off all summer scents... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.72
Sent
Fri · 3pm
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
  • Voice warmth 0.62 for ALT. Fragrances vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Savings
Hero headline
4TH OF JULY SALE — 20% OFF
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Friday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Fully Recyclable Bottle”sustainability · unsubstantiated
  • “Sustainably Made”sustainability · unsubstantiated
  • “Handcrafted in the USA”ingredient · unsubstantiated
  • “Clean, Vegan & Cruelty Free”ingredient · unsubstantiated
Products featured
  • ALT. Fragrances (Sitewide)hero
  • 3 Fragrances Bundle$99bestseller
  • 5 Fragrances Bundle$149bestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.