Inspired by BR540 + TOM FORD: 25% OFF Our Bestselling Hybrid Fragrance
How ALT. Fragrances built this send — a discount led email shipped as product hero on Tuesday at 5pm, carrying a 49% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ALT. FragrancescampaignPreheader: “experience the magic of Baccarat Rouge seamlessly blended with the rich warmth of Lost Cherry for an unforgettable scent available for $39 this week only! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
49% off
Voice warmth
0.65
Sent
Tue · 5pm
Format
Product hero
How this send compares
49% off — 26.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.62 for ALT. Fragrances vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Designer Dupe
Hero headline
The Ultimate Hybrid: Meet Crystal Smash
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
49% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GRAB MY BOTTLE”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Inspired by a unique blend of MFK's Baccarat Rouge 540 and Tom Ford's Lost Cherry”ingredient · unsubstantiated
“4.57 star rating (Unisex label on Crystal Smash)”social proof · unsubstantiated
Products featured
Crystal Smash No.35$25hero
Lunar Story$49new
Crescendo$59new
Blue Fate$45new
One Billion$29new
Queen$39new
Reality$49new
Miami Nights$49new
Kujola
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