How The Amino Company built this send — a discount led email shipped as mixed / modular on Tuesday at 11pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Amino Companyflow
Offer
30% off
Voice warmth
0.75
Sent
Tue · 11pm
Format
Mixed / modular
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.75 for The Amino Company vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Here's Your 30% OFF Welcome Gift!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW & SAVE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Amino acids are the foundation of life — from building muscle tissue to making chemicals that keep your brain and other vital organs functioning”efficacy · unsubstantiated
“98% (visible in email, likely satisfaction or efficacy stat)”social proof · unsubstantiated
“60-day Money Back Guarantee”guarantee · substantiated
“Save 15% on All Subscriptions”efficacy · substantiated
Products featured
Life+
Purity
Perform
Heal
Amino Acids 101 eBook
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.