How Ardell built this send — a influencer endorsement email shipped as user-generated on Tuesday at 2am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Ardellcampaign
Offer
Free shipping
Voice warmth
0.72
Sent
Tue · 2am
Format
User-generated
How this send compares
When Ardell does discount it averages 21.1% off — 1.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for Ardell vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Influencer Endorsement
Creative format
User-generated
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Flawless Lashes in Minutes
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$49
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Look”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Loved by 234K followers and backed by 16M+ likes on TikTok”social proof · substantiated
“They're super quick and super easy to apply. You just place and press and it's so effortless.”efficacy · unsubstantiated
“Pre-glued, no mess, just press and go”efficacy · unsubstantiated
“Instantly fuller lashes with dimensional, fluttery definition”efficacy · unsubstantiated
“Buildable medium-to-full volume for everyday glam”efficacy · unsubstantiated
“Light-as-air fibers for comfortable all-day wear”ingredient · unsubstantiated
“Infused with Green Tea + Peptides”ingredient · unsubstantiated
“96%”social proof · unsubstantiated
Products featured
Press On Overlash 3D Fauxmink Volume 858$13hero
Press On Naked Soft Volume, 30-Count$13
Press On Overlash Natural 120$13
Kujola
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