How Karen, Aromahead Institute built this send — a free course offer email shipped as editorial / long-form on Sunday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Karen, Aromahead Instituteflow
Offer
$49 off
Voice warmth
0.90
Sent
Sun · 3pm
Format
Editorial / long-form
How this send compares
When Karen, Aromahead Institute does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.91 for Karen, Aromahead Institute vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Free Course Offer
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Routine Education
Hero headline
Start learning essential oils safely — on us 🌿
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
$49 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Click here to unlock your free course »”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
7
Multi-CTA layout
Primary destination URL
e107bd59.click.convertkit-mail4.com
No UTM tagging detected
Tracking domain
e107bd59.click.convertkit-mail4.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
Pass
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: mailto
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Sunday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“3+ hours of expert instruction”efficacy · unsubstantiated
“5 self-paced lessons with immediate access”efficacy · unsubstantiated
“Combines heart-centered practice with evidence-based safety”efficacy · unsubstantiated
“Karen Williams is a Registered Nurse and Certified Aromatherapist”ingredient · substantiated
“School of Essential Oil Studies, Est. 1998”social proof · substantiated
Products featured
Aromatherapy 101$0hero
Kujola
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