How AromaPlan built this send โ a bogo flash sale email shipped as product hero on Tuesday at 4pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off โ 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.65 for AromaPlan vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bogo Flash Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Urgency / Last Chance
Hero headline
BUY 1, GET 1 FREE โ Your AromaPlan favorites for half the price
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Last chance
A deadline push โ 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Live countdown
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
โWeโโYouโ
Expressiveness0.85
RestrainedExuberant
Reading grade 5.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop now!โ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โOur biggest sale of the yearโranking ยท unsubstantiated
โSitewide. No limits.โefficacy ยท unsubstantiated
Products featured
Fragrance for Diffuserhero
Diffuser
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.