How AromaTech built this send — a social proof email shipped as user-generated on Thursday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.63 for AromaTech vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Smells Heavenly
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR DISCOUNT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“"Smells Heavenly" — customer quote used as hero headline”social proof · unsubstantiated
“"The first thing people notice. We keep getting so many compliments on how wonderful our home smells. This smells like a 5-stars hotel for sure!" — Julie D., Verified Buyer”social proof · substantiated
“"Luxurious and Powerful. I love the ceramic top on it. Makes it look elevated and sleek. The app is very intuitive which allows me to set intensity and hours I want my diffuser to work." — Sam, Verified Buyer”social proof · substantiated
“"My house smells incredible. I got really tired of burning candles and dealing with the allergic reactions to them. With AromaTech the house always smells so good but not overpowering." — Charlotte, Verified Buyer”social proof · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.