How AromaTech built this send — a new launch welcome + discount email shipped as mixed / modular on Tuesday at 7am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.63 for AromaTech vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch Welcome + Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Natural Aroma Oils
Hero headline
Welcome to Your New Sensory Journey
Emotional appeal
aspiration
Calendar moment
Black Friday / Cyber
The biggest sale moment of the year, in November.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Enrich Your Home”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“100% All Natural Aroma Oil Blends that are safe and free of harmful chemicals”ingredient · unsubstantiated
“Meticulously formulated by the same master perfumers behind the world's leading luxury brands”efficacy · unsubstantiated
“Seamless integration of artful fragrance and cutting-edge technology”efficacy · unsubstantiated
Products featured
Scent Diffusershero
Essential Oils & Aroma Oil Blends
Kujola
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