How Aromatherapy Associates built this send — a discount led email shipped as product hero on Monday at 6am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 15.8% when it discounts).
Voice warmth 0.70 for Aromatherapy Associates vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Ritual Wellness
Hero headline
Last Day — 30% Off Ends Midday
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jun 29, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Monday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Spa-grade scent, at home.”efficacy · unsubstantiated
“Twenty wellbeing experiences per bottle.”efficacy · unsubstantiated
“The heart of the ritual.”efficacy · unsubstantiated
Products featured
Bath & Shower Oilsbestseller
Essential Oils
Body Care
Atomiser Connect$133hero
Deep Relax Bath & Shower Oil 55ml$46bestseller
Kujola
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