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Aromatherapy Associates/Sustainability/email teardown

We believe business can be a force for good.

How Aromatherapy Associates built this send — a sustainability email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Aromatherapy AssociatesflowPreheader: “What it means to be a certified B Corporation. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.72
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.8% when it discounts).
  • Voice warmth 0.70 for Aromatherapy Associates vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Chosen With Care
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE COLLECTION”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Certified B Corporation since 2020”sustainability · substantiated
  • “100% natural essential oils, hand crafted in London by our Master Blender”ingredient · unsubstantiated
  • “Ethically sourced, dermatologically tested and proven to hydrate for 24 hours”efficacy · unsubstantiated
  • “Trusted in over 400 of the world's finest spas across 50 countries”social proof · unsubstantiated
  • “Editors' Choice Category for The Glamour Beauty & Wellness Awards 2026”ranking · substantiated
  • “The Global Spa Awards 2026 Winner”ranking · substantiated
  • “Cruelty free. Vegan.”sustainability · unsubstantiated
  • “10% of profits from Inner Strength collection donated to Look Good Feel Better”sustainability · substantiated
Products featured
  • Hand & Body Care Duohero
  • Ultimate Bath & Shower Oil Collectionbestseller
  • Deep Relax Bath and Shower Oilbestseller
  • Support Breathe Shower Mist 100mlnew
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.