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Aromatherapy Associates/Wellness Through Essential Oils/email teardown

Welcome. Here's 15% off your first order.

How Aromatherapy Associates built this send — a wellness through essential oils email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Aromatherapy AssociatesflowPreheader: “Your code is inside. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.65
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.8% when it discounts).
  • Voice warmth 0.70 for Aromatherapy Associates vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Wellness Through Essential Oils
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome. Here's 15% off your first order.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW & SAVE 15%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Since 1985, we have been crafting essential oil blends in our London laboratory”ingredient · substantiated
  • “Award Winner – Deep Relax Bath & Shower Oil”ranking · substantiated
  • “Menopause Friendly – Rose Bath & Shower Oil”ingredient · substantiated
  • “Powered by Capsicum for a natural warming effect and Arnica to bring a soothing touch to tired muscles”ingredient · unsubstantiated
  • “The Global Spa Awards 2026 Winner by The Luxury Spa Edit”ranking · substantiated
Products featured
  • Deep Relax Bath & Shower Oil 55mlbestseller
  • Rose Bath & Shower Oil 55ml
  • Warming De-Stress Muscle Gel 150ml
  • Deep Relax Sleep Mist
  • Calm Confidence Pure Essential Oil Blend
  • Support Breathe Shower Mist 100ml
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.