How Aromatherapy Associates built this send — a social proof email shipped as user-generated on Wednesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.8% when it discounts).
Voice warmth 0.70 for Aromatherapy Associates vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
What our community says about us.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Pioneering wellbeing since 1985 — Trusted in over 400 of the world's finest spas across 50 countries.”social proof · unsubstantiated
“100% natural essential oils, hand crafted in London by our Master Blender.”ingredient · unsubstantiated
“Ethically sourced, dermatologically tested and proven to hydrate for 24 hours.”efficacy · substantiated
“Certified B Corporation since 2020. Cruelty free. Vegan.”sustainability · substantiated
“Editors' Choice Category for The Glamour Beauty & Wellness Awards 2026.”ranking · substantiated
“The Global Spa Awards 2026 Winner by The Luxury Spa Edit.”ranking · substantiated
Products featured
Deep Relax Bath & Shower Oilbestseller
Support Breathe Shower Mist 100mlbestseller
Kujola
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