How Aromatherapy Associates built this send — a gift with purchase email shipped as product hero on Wednesday at 7am, carrying a $74 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Aromatherapy Associates does discount it averages 15.8% off — 6.7 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.70 for Aromatherapy Associates vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Spend Threshold
Hero headline
YOUR DEEP RELAX RITUAL, READY TO TRAVEL.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$74 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$70
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“UNLOCK YOUR GIFT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Free award-winning Deep Relax gifts, worth up to £74”efficacy · unsubstantiated
“Award-winning Deep Relax products”ranking · substantiated
“Sunday Times Style Beauty Awards 2025 – Shortlisted”ranking · substantiated
“"The scent of the oils is fabulous and very calming. Perfect in the morning shower and evening bath. A personal spa in your own bathroom." — J. Stachowiak, Verified customer”social proof · substantiated
Products featured
Deep Relax Bath & Shower Oil 55mlhero
Deep Relax Roller Ball 10ml
Travel Deep Relax Bath & Shower Oil 9ml
Revive Morning Bath & Shower Oil 55ml$65
Support Breathe Pure Essential Oil$32
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.