🎆 4th of July Sale! 25% Off Summer Faves + Free Gift on $75+
How Aromatics International built this send — a discount led email shipped as product hero on Wednesday at 11pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “Code [redacted] through Sunday night. Add $75 and pick your free Lavender Hydrosol at checkout. The cooling-mist replay is up, too. ”
Offer
25% off
Voice warmth
0.75
Sent
Wed · 11pm
Format
Product hero
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
4th of July Sale — 25% Off the Summer Collection
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$75
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Sale →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% pure essential oils”ingredient · unsubstantiated
“100% pure therapeutic quality”ingredient · unsubstantiated
“USDA Organic”ingredient · substantiated
“Nothing like a spritz of peppermint hydrosol on the back of the neck for its cooling effect. It is also uplifting and refreshing! ★★★★★”social proof · substantiated
“WOWOW! This is so refreshingly uplifting, like being outdoors when inside at work. ★★★★★”social proof · substantiated
Products featured
Aloe Vera Gel
Orange Sweet Essential Oil
Shea Butter
Sweet Grass Hydrosol
Lavender Hydrosol
Peppermint Hydrosol
Coconut Oil 8 oz
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.