A Note on Freshness, Sourcing, and Our Updated Returns
How Aromatics International built this send — a sourcing transparency email shipped as plain-text on Monday at 8pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “Everything we bottle starts with growers we know. Here’s how we keep it fresh, and a small return-policy update, effective June 25. ”
Offer
Full price
Voice warmth
0.85
Sent
Mon · 8pm
Format
Plain-text
How this send compares
When Aromatics International does discount it averages 25.8% off — 3.3 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sourcing Transparency
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Policy Update
Hero headline
Freshness, sourcing, and a small update to returns
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop by category”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Monday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Single-origin essential oils and hydrosols sourced from small-scale producers around the world”ingredient · unsubstantiated
“Poured in small batches so what reaches you is as fresh and true to its origin as possible”efficacy · unsubstantiated
“Pure essential oils since 1996”ingredient · unsubstantiated
Products featured
Essential Oils
Hydrosols
Carrier Oils
Kujola
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