How Aromatics International built this send — a discount led email shipped as product hero on Monday at 12am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “Code [redacted] ends at midnight PT. 25% off the Summer Collection, extra 25% on the deepest deals. ”
Offer
25% off
Voice warmth
0.80
Sent
Mon · 12am
Format
Product hero
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Gift With Purchase
Hero headline
Final Hours: 25% Off the Summer Collection Ends at Midnight PT · Code [redacted]
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Sale →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Monday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Pure Essential Oils Since 1996”ingredient · unsubstantiated
“Over 2,000 recipes from Aromahead Institute and growing, with smart substitutions and safety guidance built right in.”efficacy · unsubstantiated
Products featured
Lavender Hydrosolhero
Peppermint Hydrosol
Coconut Oil 8 oz
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.