How Aromatics International built this send — a discount led email shipped as mixed / modular on Saturday at 3pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Refresh Tired Summer Feet: a DIY Cooling Minty Foot Soak
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$75
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Sale →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Peppermint is rich in menthol, which switches on cold-sensing nerves so feet feel cool without lowering skin temperature”efficacy · unsubstantiated
“100% pure essential oils”ingredient · unsubstantiated
“Organically grown (badge visible on product labels)”ingredient · substantiated
Products featured
Peppermint Essential Oilhero
Laurel Leaf Essential Oil
Bergamot Mint Essential Oil
Aloe Vera Gel
Jojoba Oil
Artisan Lavender Hydrosol
Kujola
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