🔴 Live at 11: Chemistry 101 Begins (+ a Gift We Only Reveal On Air)
How Aromatics International built this send — a routine education email shipped as mixed / modular on Wednesday at 4pm, carrying a 30% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “Press play at 11 Mountain: the six-week tour, the Chemistry 101 kit walkthrough, a blend created together live, and giveaways during the session. ”
Offer
30% off
Voice warmth
0.85
Sent
Wed · 4pm
Format
Mixed / modular
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Member Gift
Hero headline
Chemistry 101 Kicks Off Today · Live at 11 AM Mountain · Free on YouTube
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$40
Urgency
Deadline-led
Expires Tue, Jul 15, 2025
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Watch Live on YouTube →”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
26
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Honey Myrtle is just over 60% citral”ingredient · substantiated
“100% pure essential oils since 1996”efficacy · unsubstantiated
“Chemistry 101 kit bundled at 30% off”efficacy · substantiated
Products featured
Honey Myrtle Essential Oilnew
Essential Oil Chemistry 101 Bundlehero
4 oz Spray Bottles (4-pack)
Kujola
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