🎥 Live in 30: DIY Cooling Mist for Hot Summer Skin
How Aromatics International built this send — a routine education email shipped as editorial / long-form on Wednesday at 4pm, carrying a 25% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “Join Jenny at 11 AM MT for sun-safe oils and a refreshing mist. Just press play. ”
Offer
25% off
Voice warmth
0.90
Sent
Wed · 4pm
Format
Editorial / long-form
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Essential Oils & The Summer Sun
Emotional appeal
belonging
Calendar moment
4th Of July
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$75
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Sale →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Pure Essential Oils Since 1996”ingredient · unsubstantiated
“Which summer oils are phototoxic, and how to wear citrus safely in the sun”efficacy · unsubstantiated
“92% (visible in email structure, likely a customer satisfaction or review stat)”social proof · unsubstantiated
Products featured
Peppermint Hydrosolhero
Lemon Verbena Hydrosol
Lavender Hydrosolhero
Coconut Oil 8 oz
Kujola
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