🌿 The 2-Ingredient Bug Bite Gel That Cools the Itch
How Aromatics International built this send — a routine education email shipped as editorial / long-form on Friday at 9pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “Aloe plus Catnip Hydrosol is the whole gentle base. Watch how we make it, save the recipe, and your free Peppermint with $75 runs through July 1. ”
Offer
Gift with purchase
Voice warmth
0.90
Sent
Fri · 9pm
Format
Editorial / long-form
How this send compares
When Aromatics International does discount it averages 25.8% off — 3.3 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Animated / GIF
Secondary theme
Gift With Purchase
Hero headline
The After-the-Bite Cooling Gel, start to finish.
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
$75
Urgency
Deadline-led
Expires Tue, Jul 1, 2025
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Deal →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Friday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Plai is rich in terpinen-4-ol, the same gentle component that makes tea tree so easy on skin”ingredient · unsubstantiated
“92% (referenced in visible prices/codes — likely a customer satisfaction or review stat)”social proof · unsubstantiated
“Pure Essential Oils Since 1996”social proof · substantiated
“2,000+ recipes in your pocket”social proof · unsubstantiated
“More than 680 live chat comments during the class”social proof · substantiated
Products featured
Peppermint Essential Oilhero
Catnip Hydrosol
Aloe Vera Gel
Plai (Central) Essential Oil
Lavender Essential Oil
Solubol Dispersant
Kujola
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