๐งช The Chemistry Class That Makes Blending Click (Starts Tomorrow)
How Aromatics International built this send โ a routine education email shipped as editorial / long-form on Tuesday at 11pm, carrying a 30% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: โSix free Wednesdays on YouTube, one aroma molecule at a time. Plus last call on the free Lavender Artisan Hydrosol, open to everyone through tomorrow morning.โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ
Offer
30% off
Voice warmth
0.88
Sent
Tue ยท 11pm
Format
Editorial / long-form
How this send compares
30% off โ 7.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.85 for Aromatics International vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Essential Oil Chemistry 101 ยท A Free 6-Week Live Series
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$40
Urgency
Deadline-led
Expires Tue, Jul 15, 2025
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.28
CasualFormal
Reader focus0.80
โWeโโYouโ
Expressiveness0.72
RestrainedExuberant
Reading grade 9.5 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โBuild Your Kit โโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
โ
ESP fingerprint ยท Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โ100% pure essential oilsโingredient ยท substantiated
โOrganically grown (label badge on Honey Myrtle)โingredient ยท substantiated
โ29 items bundled at 30% offโefficacy ยท unsubstantiated
Products featured
Essential Oil Chemistry 101 Bundlehero
Honey Myrtle Essential Oilnew
Lavender Artisan Hydrosol
Lavender Essential Oil
Kujola
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