🧊 The Soak That Tricks Your Feet Into Feeling Cool (Sale Ends Tomorrow)
How Aromatics International built this send — a discount led email shipped as mixed / modular on Saturday at 11pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “25% off through tomorrow night with code [redacted], plus menthol's cool little trick, explained inside. ”
Offer
25% off
Voice warmth
0.85
Sent
Sat · 11pm
Format
Mixed / modular
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.8% when it discounts).
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Refresh Tired Summer Feet: a DIY Cooling Minty Foot Soak
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop 25% Off Summer”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Saturday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Menthol switches on the very same cold-sensing nerves in your skin that fire for a cool breeze or an ice cube — your nerves report 'cool' to your brain even though your skin temperature hasn't actually dropped.”efficacy · substantiated
“100% pure essential oils (stated on product labels)”ingredient · substantiated
Products featured
Peppermint Essential Oilhero
Laurel Leaf Essential Oil
Bergamot Mint Essential Oil
Aloe Vera Gel
Jojoba Oil
Artisan Lavender Hydrosol
Kujola
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