🎁 Your Free Peppermint Is Live (Cooling After-Bite Class in 30!)
How Aromatics International built this send — a routine education email shipped as mixed / modular on Wednesday at 4pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aromatics InternationalcampaignPreheader: “Spend $75 and add a free Peppermint Essential Oil to your order. Then join us live at 11 Mountain to make the cooling After-the-Bite Gel, free on YouTube, just press play. ”
Offer
Gift with purchase
Voice warmth
0.88
Sent
Wed · 4pm
Format
Mixed / modular
How this send compares
When Aromatics International does discount it averages 25.8% off — 3.3 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.85 for Aromatics International vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
Your Free Peppermint Is Live (Cooling After-Bite Class in 30!)
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$75
Urgency
Deadline-led
Expires Tue, Jul 1, 2025
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.82
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Deal →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
trk.aromatics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% pure essential oils”ingredient · unsubstantiated
“Pure Essential Oils Since 1996”ingredient · unsubstantiated
“This wonderful oil blew my expectations out of the water. The smell is sweet and herbaceous, and I find it to be very soothing. — Felicia O.”social proof · substantiated
“Catnip Hydrosol is the gentle cooling base”efficacy · unsubstantiated
“Plai soothes”efficacy · unsubstantiated
Products featured
Peppermint Essential Oilhero
Plai (Central) Essential Oil
Lavender Essential Oil
Catnip Hydrosol
Aloe Vera Gel
Kujola
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